Car makers leverage Big Data

Car makers leverage Big Data

Big Data is everywhere and pretty much applied to every type of business. It’s clear from the way companies are engaging with big data that it is playing a major role in achieving new levels of success.

We know Big Data is used in things to do with our online lives as this is all data based. But how is it used by real world physical companies?

Car manufacturers have been using big data and analytics on the outside and inside of the vehicles for years, enabling them to improve vehicle production, build quality, safety aspects, longevity and driving experience.

Cars are a wealth of information, collecting data taken from the driver and the actual car itself. Not to mention hybrid plug-in vehicles and now on the horizon self driving cars.

Technology is now able to alert a driver when road conditions are hazardous, or a driver is crossing lanes. Automated safety features like ABS and traction control in vehicles make cars less prone to driver error.

Manufacturers are using big data analytics to combine analised data and vehicles recording “error memories” of customer cars to identify weaknesses and remove that from new models. Technology means instead of data evaluation taking months to finish, error rates and costs are reduced, enabling the analysis of the results to be put back into the working processes and production lines.

In the car industry the connected car is now becoming increasingly popular, it is no surprise when you see just how quickly car manufacturers are now approving the technology which is being embedded into their vehicles.

Making drivers and driving safer is one area car manufacturers have improved on. But they also improved on making cars greener and smarter, embracing new technologies and delivering products that keep the planet and us happy.

Big Data provides car manufacturers with insight into vehicles and market trends. It helps car manufacturers to improve many of the problems that are faced daily in all aspects of vehicle production and use. The result is clearly visible in production lines of cars and the end product. Just compare a car today with one from ten years ago.


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