Basic Google Analytics Tools

Basic Google Analytics Tools

The service offers two types of data - parameters and metrics. Analytics tools measure various parameters of visits. These include: user's geolocation, traffic source and much more. This information is located in the left column of the report. Metrics show the numerical values ??of the measured parameters. For example, bounce rate, session duration, number of users, and other data.

In Google Analytics, all reports are customized, that is, they are configured for specific project tasks. Any filter is easy to add and also easy to remove from the table. There are about 300 types of metrics and parameters in the system, so we will consider only the main ones:

Sources of traffic (Acquisition). The tool captures the traffic coming to the site from various sources (source) and channels (medium). These metrics help analyze the number of visits;
Behavioral factors (Behavior). The report shows the involvement of visitors in the project, which helps to indirectly determine the success of the project. The main measurements here are bounce rate, average session duration, number of pages viewed per visit, user events / actions. Conversions. Data that show the effectiveness of the site in the process of convincing the visitor to take the target action - call, send an application, buy, order a consultation, and more. The main metrics are the number of goals achieved, the conversion rate, ROI.
This "trinity" of Google Analytics tools is most often used in work, so they got their abbreviated name - ABC metrics.

What else can you learn from Google Analytics reports?

Information from the analytics service reports will help determine the effectiveness of the project, eliminate errors in design, site positioning, advertising and marketing.

Statistics allow you to find out:
1.Pages load quickly or slowly on PCs, mobile devices. Site speed affects the bounce rate, engagement and usefulness of the project, according to the PS. The fast resource is higher in the search results.

2.What actions do visitors take on the pages - fill out a form, click on buttons, navigate through the pages, and more.

3.What devices are used to access the resource more often. Traffic is distributed over several branches: personal computers, mobile devices, tablets.

4.Percentage of conversions and sales. Dedicated reports show interactions with banner ads on pages, online request forms, callback forms, shopping cart and other targeted content. The information will help to identify the factors prompting for targeted actions.

5.The effectiveness of advertising channels to attract customers. By connecting analytics to contextual advertising in the Google system, you can easily determine the productivity of specific ads. The service will provide detailed information.

6.How content is distributed from a resource on social networks. Service tools track reposts of articles that users make on the site.

Published by Oksana Kvitka

 

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